On February 24, 2016 millions of web pages suddenly got 4 times faster. The Accelerated Mobile Pages (AMP) Project scales the best practices collected by the web performance community to a wide range of content websites and combines it with content caching and embedding technology that enables instant rendering for web content. With 6 months of AMP being used by consumers and about a year after AMP was open sourced, we will look at lesson learned for performance optimization at web scale and at what lies ahead for the AMP project.